Can an ugly spoon drive your business forward?

No, that's ridiculous. But the curiosity behind it can. This is one of the latest challenges I took up because I wondered, "How hard can it be to make a spoon? Easy, right?” Turns out it’s not.

When I first tackled spoon carving the final product was more of an interpretative piece — a wannabe spoon. But after trial and error, which included a few cut fingers, I finally prevailed in making one (although ugly). It’s this curiosity and wonder that drives me. The drive to try new things. The drive to play and turn that play into intention. The drive for craft. The drive to communicate a message that doesn’t just talk at people, but connects with them.

I’m a Creative Director. I’m a copywriter with a knack for art direction. I’m a lover of big ideas, design, digital, experiential and more. Oh, and clearly wooden spoons. These are just some of the traits I’ll bring to your business.

Want a spoon? Go make one. 

Want to more about my background? Download my resume

Want to talk? Shoot me an email at justinvia@gmail.com

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