Breathe Boldly

Philips Brand | World COPD Day

Leonard Nimoy died of COPD in 2015. For World COPD Day 2016, we worked with some of his celebrity friends to help complete his final mission: raising awareness for COPD, a disease that makes it feel like you're breathing through a straw.

Custom straws invited influencers to join.

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Real patients shared their stories.

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We received received 9MM impressions at launch and pushed COPD to trending status online.

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